Similarweb is the leading digital intelligence platform used by over 3500 global customers. Our wide range of solutions power the digital strategies of companies like Google, eBay, and Adidas.
We help our customers succeed in todays digital world by giving them access to data-driven insights, competitive benchmarks, strategic analysis, and more.
In 2021, we went public on the New York Stock Exchange, and we havent stopped growing since!
Your job will be to demonstrate how Similarweb solves sales professionals most critical business questions. From lead qualification to meeting prep - Similarweb helps you win your market. We approach product marketing as a mission-critical opportunity to disrupt the digital data category, make our customers data-driven superheros, and ultimately let Similarwebs actionable insights speak for themselves.
You will:
Shape the voice and tell the story of Similarwebs value to sales teams across the world.
Ensure the entire company speaks the same language when it comes to your products messaging and positioning.
Launch new products and features to the market. Including external communications and campaigns, sales collateral, sales enablement and usage monitoring.
Ensure customer-facing teams are trained and ready to sell, and effectively communicate to customers.
Closely collaborate with our product, solutions, marketing and sales teams to define, develop and execute product marketing strategies & plans.
Drive new sales and post-purchase engagement and retention initiatives for your products and help educate and grow a healthy user base.
Responsibilities
You will be expected to think and act both strategically and tactically: from the creation of plans, to hands-on execution. You must be a self-starter, comfortable with ambiguity in an ever-changing environment, and pay careful attention to detail. You must have the ability to quickly formulate strategies and plans that are backed by data & storytelling and execute across many work functions simultaneously.
Build a deep understanding of our customers and their use cases, Similarwebs value proposition, the market, and the competition to help drive customer engagement.
Create feature positioning, messaging and marketing strategy (based on market factbase and data analysis) to produce content that communicates the Similarweb value in our customers language.
Identify marketing strategies to activate, onboard, educate, engage, up-sell, and retain customers.
Work closely with a cross-functional team of product managers, analysts, marketers, business managers, and salespeople to launch features globally.
Partner with Product on strategy, positioning, differentiation and product launch; Marketing on content & campaigns; Enablement on training; GTM on customer feedback and education
Work with our Product Education team to create relevant content that successfully educates customers how to onboard and get value from the product.
Think creatively and analyze data to strategically direct next steps and continually improve performance through optimized messaging and targeting.
Requirements: Up to 3 years of experience in product marketing from a B2B SaaS company
Strong sense of ownership able to manage all aspects of product marketing end-to-end
Experience working in a sales-led organization or marketing products to a Sales audience
Captivating storytelling, superb communication and presentation skills
Able to work independently and autonomously, focusing on key outcomes amidst competing priorities
Team player, strong at facilitating alignment and building relationships across an organization
Analytical thinker, excellent problem solving, planning and execution skills
Motivated and hard working
Ability to be flexible and adapt to change
Preferred: experience working in a multi-product company
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