Were looking for a Senior Senior Product Analyst to join our B2C team to establish the data infrastructure and create valuable insights of the B2C products. This role will report to the Director of product.
Why is this role so important at Similarweb?
The B2C team works to deliver growth in user base and revenues of different business units. To do so were looking to unlock key data challenges while connecting the dots between marketing and product efforts and their incremental impact on the business.
As a Senior Product Analyst analyst you will constantly work to help improve the business performance, by establishing a solid analytical layer and search for potential impact.
You'll be working to create a data culture and will play an important role in decision making.
So, what will you be doing all day?
Data Analysis: Conduct in-depth analysis of product and marketing data to identify trends, patterns, and opportunities for improvement.
Performance Metrics: Define and track key performance indicators (KPIs) related to product and marketing initiatives. Develop dashboards and reports to communicate performance to stakeholders.
A/B Testing: Plan, execute, and analyze A/B tests to optimize product features and marketing campaigns. Provide recommendations for improvements based on test results.
Customer Insights: Utilize customer data to gain insights into customer behavior, preferences, and needs. Identify opportunities for enhancing the customer experience.
Forecasting: Develop forecasts and models to support budgeting, resource allocation, and revenue projections for both product and marketing efforts.
Collaboration: Collaborate with cross-functional teams, including product managers, marketers, and data engineers, to ensure data needs are met and insights are effectively communicated.
Reporting: Create and deliver clear and concise reports and presentations that communicate insights and recommendations to stakeholders at all levels
Requirements: 5+ years of experience working as a business/ Product / data analyst, preferably from a B2C company.
B.Sc./M.Sc. in industrial engineering/ economics/ statistics or other quantative background.
Possess strong technical and analytical skills - a must!
Is passionate about the use of SQL, spreadsheet analysis & automation and data visualization.
Is an expert in attribution models across different devices and media partners.
articulates the right questions and can see different angles of a product or business opportunity.
Feels excited about problem solving and putting the puzzle pieces together, while interacting with different stakeholders.
Has knowledge of ab testing and user analysis concepts (funnel, activation, segmentation, cohorts, retention, lifetime value).
Knows python, R, or any other scripting language - a bonus.
.המשרה מיועדת לנשים ולגברים כאחד