We are looking for a Director of User Acquisition to join us in our Givatayim, Israel location.

Were looking for an experienced professional to build and execute our customers multi-channel acquisition, driving purchase behavior through the use of all available digital techniques, emerging platforms and technologies.

Responsibilities:

Design, define and build the entire user acquisition strategy across regions, products, platforms and audiences.
Hire, manage and train professionals to manage all paid channels- PPC, Affiliates and Media Buying
Optimize acquisition and remarketing channels ROI to increase demand and engage with potential prospects.
Coordinate and execute go-to-market plans partnering closely with other marketing functions
Constantly test designs, offers, content and user experience to drive conversions.
Work closely with Data Science & BI teams to improve and evolve measurement, conversion infrastructure and data management platforms to gain deeper insights into the entire customers lifecycle.
Conduct research on new and emerging digital platforms, techniques and partnerships. Develop a strong partnership strategy and partnership yearly calendar.
Develop affiliate program strategy and define KPIs. Perform new affiliate acquisition through research, referrals, networking, cold calling, data feeds and emails.