Location: On-site, Herzliya
We are seeking a skilled and results-driven Marketing Automation Specialist to join our team. The ideal candidate will have extensive experience in managing email campaigns across various domains, including Gmail, Yahoo, and Hotmail. This role requires a deep understanding of email marketing best practices, deliverability, and compliance, as well as expertise in HTML, A/B testing, and email personalization.
Responsibilities:
Build and manage multi-channel campaigns.
Work closely with Creative, QA, and Content teams.
Understand user journeys and implement seasonal campaigns.
Manage hands-on campaigns using Smartico.
Take ownership of campaign planning and execution.
Requirements: Previous experience in the iGaming industry or similar.
Hands-on experience with multi-channel campaign creation and management.
Experience with Smartico, Optimove, or similar platforms.
Strong analytical skills and proficiency in Excel.
Deep understanding of casino players, bonuses, and churn prevention - advantage.
Highly organized and detail-oriented.
Professional-level English - both written and spoken - is required.
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