Similarweb is the leading digital intelligence platform used by over 3500 global customers. Our wide range of solutions power the digital strategies of companies like Google, eBay, and Adidas.
We help our customers succeed in todays digital world by giving them access to data-driven insights, competitive benchmarks, strategic analysis, and more.
In 2021, we went public on the New York Stock Exchange, and we havent stopped growing since!
We are looking for a Senior Product Manager to join our Ad Intelligence team.
Why is this role so important at Similarweb?
Digital advertising is at the core of every growth strategy, and understanding where competitors invest their budgets is critical for marketers, agencies, and publishers. Ad Intelligence is one of Similarwebs most strategic solutions, helping customers optimize their media spend, uncover new opportunities, and stay ahead of the competition.
With Similarwebs unique datasets, advanced data modeling, and trusted position in the market, we are redefining how advertisers benchmark their search, social, and display advertising performance.
As a Product Manager for Ad Intelligence, you will own and expand Similarwebs cross-channel advertising analytics. You will ensure our customers have the most accurate, granular, and actionable ad spend, creative, and performance insights in the industry.
Whether its by expanding ads data coverage, improving spend and impression estimation, or designing intuitive reports and workflows to surface competitive insights, you will play a key role in making Similarweb indispensable for ad professionals.
What youll be doing:
Deeply understand users and their workflows marketers, agencies, and media buyers to define the most valuable advertising use cases.
Collaborate cross-functionally to deliver high-impact features:
Platform (Backend & Frontend) to build scalable, high-performing ad intelligence features.
Data Science to enhance algorithms estimating ad spend, reach, impression share, and creative performance.
Data Collection & Extraction teams to expand and maintain accurate, fresh data coverage across search, social, and display networks.
Dedicated UX Product Design to deliver intuitive dashboards, reporting, and insight-driven workflows.
Define and own the product roadmap prioritize initiatives based on customer value, business impact, and data feasibility.
Drive end-to-end product delivery from discovery, requirements, and design to development, testing, and post-launch optimization.
Measure success and iterate monitor KPIs, analyze adoption and engagement, and continuously refine features.
Expand delivery methods including platform dashboards, API integrations, and automated alerts for enterprise customers.
Requirements: What were looking for:
3-5+ years of product management experience in AdTech, MarTech or B2B SaaS.
Proven expertise in digital advertising or ad tech strong understanding of search, social, and display ad ecosystems, campaign measurement, and media buying workflows.
Strong analytical and data skills experience working with large datasets and collaborating with data science teams.
Track record of delivering data-driven products (experience with big data pipelines, estimation models, or ML-based insights is a plus).
Excellent communication & collaboration skills, including working with distributed teams across geographies.
Detail-oriented and user-focused, with a passion for turning complex data into actionable insights for advertisers.
Technical background (BSc in computer science, mathematics, engineering, or equivalent experience) a strong advantage.
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