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לפני 1 שעות
Meta
Location: Tel Aviv-Yafo
Job Type: Full Time
As a Data Engineer at Meta, you will shape the future of people-facing and business-facing products we build across our entire family of applications (Facebook, Instagram, Messenger, WhatsApp, Reality Labs, Threads). Your technical skills and analytical mindset will be utilized designing and building some of the world's most extensive data sets, helping to craft experiences for billions of people and hundreds of millions of businesses worldwide.

In this role, you will collaborate with software engineering, data science, and product management teams to design/build scalable data solutions across Meta to optimize growth, strategy, and user experience for our 3 billion plus users, as well as our internal employee community.

You will be at the forefront of identifying and solving some of the most interesting data challenges at a scale few companies can match. By joining Meta, you will become part of a world-class data engineering community dedicated to skill development and career growth in data engineering and beyond.

Data Engineering: You will guide teams by building optimal data artifacts (including datasets and visualizations) to address key questions. You will refine our systems, design logging solutions, and create scalable data models. Ensuring data security and quality, and with a focus on efficiency, you will suggest architecture and development approaches and data management standards to address complex analytical problems.

Product leadership: You will use data to shape product development, identify new opportunities, and tackle upcoming challenges. You'll ensure our products add value for users and businesses, by prioritizing projects, and driving innovative solutions to respond to challenges or opportunities.

Communication and influence: You won't simply present data, but tell data-driven stories. You will convince and influence your partners using clear insights and recommendations. You will build credibility through structure and clarity, and be a trusted strategic partner.
Data Engineer, Product Analytics Responsibilities
Collaborate with engineers, product managers, and data scientists to understand data needs, representing key data insights in a meaningful way
Design, build, and launch collections of sophisticated data models and visualizations that support multiple use cases across different products or domains
Define and manage Service Level Agreements for all data sets in allocated areas of ownership
Solve challenging data integration problems, utilizing optimal Extract, Transform, Load (ETL) patterns, frameworks, query techniques, sourcing from structured and unstructured data sources
Improve logging
Assist in owning existing processes running in production, optimizing complex code through advanced algorithmic concepts
Optimize pipelines, dashboards, frameworks, and systems to facilitate easier development of data artifacts
Influence product and cross-functional teams to identify data opportunities to drive impact
Requirements:
Minimum Qualifications
Bachelor's degree in Computer Science, Computer Engineering, relevant technical field, or equivalent
2+ years of experience where the primary responsibility involves working with data. This could include roles such as data analyst, data scientist, data engineer, or similar positions
2+ years of experience with SQL, ETL, data modeling, and at least one programming language (e.g., Python, C++, C#, Scala or others.)
Preferred Qualifications
Master's or Ph.D degree in a STEM field
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דיווח על תוכן לא הולם או מפלה
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מודים לך שלקחת חלק בשיפור התוכן שלנו :)
לפני 1 שעות
Meta
Location: Tel Aviv-Yafo
Job Type: Full Time
As a Data Engineer at Meta, you will shape the future of people-facing and business-facing products we build across our entire family of applications (Facebook, Instagram, Messenger, WhatsApp, Reality Labs, Threads). Your technical skills and analytical mindset will be utilized designing and building some of the world's most extensive data sets, helping to craft experiences for billions of people and hundreds of millions of businesses worldwide.

In this role, you will collaborate with software engineering, data science, and product management teams to design/build scalable data solutions across Meta to optimize growth, strategy, and user experience for our 3 billion plus users, as well as our internal employee community.

You will be at the forefront of identifying and solving some of the most interesting data challenges at a scale few companies can match. By joining Meta, you will become part of a world-class data engineering community dedicated to skill development and career growth in data engineering and beyond.

Data Engineering: You will guide teams by building optimal data artifacts (including datasets and visualizations) to address key questions. You will refine our systems, design logging solutions, and create scalable data models. Ensuring data security and quality, and with a focus on efficiency, you will suggest architecture and development approaches and data management standards to address complex analytical problems.

Product leadership: You will use data to shape product development, identify new opportunities, and tackle upcoming challenges. You'll ensure our products add value for users and businesses, by prioritizing projects, and driving innovative solutions to respond to challenges or opportunities.

Communication and influence: You won't simply present data, but tell data-driven stories. You will convince and influence your partners using clear insights and recommendations. You will build credibility through structure and clarity, and be a trusted strategic partner.
Data Engineer, Product Analytics Responsibilities
Conceptualize and own the data architecture for multiple large-scale projects, while evaluating design and operational cost-benefit tradeoffs within systems
Create and contribute to frameworks that improve the efficacy of logging data, while working with data infrastructure to triage issues and resolve
Collaborate with engineers, product managers, and data scientists to understand data needs, representing key data insights in a meaningful way
Define and manage Service Level Agreements for all data sets in allocated areas of ownership
Determine and implement the security model based on privacy requirements, confirm safeguards are followed, address data quality issues, and evolve governance processes within allocated areas of ownership
Design, build, and launch collections of sophisticated data models and visualizations that support multiple use cases across different products or domains
Solve our most challenging data integration problems, utilizing optimal Extract, Transform, Load (ETL) patterns, frameworks, query techniques, sourcing from structured and unstructured data sources
Assist in owning existing processes running in production, optimizing complex code through advanced algorithmic concepts
Optimize pipelines, dashboards, frameworks, and systems to facilitate easier development of data artifacts
Influence product and cross-functional teams to identify data opportunities to drive impact
Mentor team members by giving/receiving actionable feedback
Requirements:
Minimum Qualifications
Bachelor's degree in Computer Science, Computer Engineering, relevant technical field, or equivalent
4+ years of experience where the primary responsibility involves working with data. This could include roles such as data analyst, data scientist, data engineer, or similar positions
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לפני 1 שעות
Meta
Location: Tel Aviv-Yafo
Job Type: Full Time
As a Data Scientist at Meta, you will shape the future of people-facing and business-facing products we build across our entire family of applications (Facebook, Instagram, Messenger, WhatsApp, Oculus). By applying your technical skills, analytical mindset, and product intuition to one of the richest data sets in the world, you will help define the experiences we build for billions of people and hundreds of millions of businesses around the world. You will collaborate on a wide array of product and business problems with a varied set of cross-functional partners across Product, Engineering, Research, Data Engineering, Marketing, Sales, Finance and others. You will use data and analysis to identify and solve product development's biggest challenges. You will influence product strategy and investment decisions with data, be focused on impact, and collaborate with other teams. By joining Meta, you will become part of a world-class analytics community dedicated to skill development and career growth in analytics and beyond.

Product leadership: You will use data to shape product development, quantify new opportunities, identify upcoming challenges, and ensure the products we build bring value to people, businesses, and Meta. You will help your partner teams prioritize what to build, set goals, and understand their product's ecosystem.

Analytics: You will guide teams using data and insights. You will focus on developing hypotheses and employ a varied toolkit of rigorous analytical approaches, different methodologies, frameworks, and technical approaches to test them.

Communication and influence: You won't simply present data, but tell data-driven stories. You will convince and influence your partners using clear insights and recommendations. You will build credibility through structure and clarity, and be a trusted strategic partner.
Data Scientist, Product Analytics Responsibilities
Work with large and complex data sets to solve a wide array of challenging problems using different analytical and statistical approaches
Apply technical expertise with quantitative analysis, experimentation, data mining, and the presentation of data to develop strategies for our products that serve billions of people and hundreds of millions of businesses
Identify and measure success of product efforts through goal setting, forecasting, and monitoring of key product metrics to understand trends
Define, understand, and test opportunities and levers to improve the product, and drive roadmaps through your insights and recommendations
Partner with Product, Engineering, and cross-functional teams to inform, influence, support, and execute product strategy and investment decisions
Requirements:
Minimum Qualifications
Bachelor's degree in Mathematics, Statistics, a relevant technical field, or equivalent
6+ years of experience with data querying languages (e.g. SQL), scripting languages (e.g. Python), and/or statistical/mathematical software (e.g. R)
6+ years of experience solving analytical problems using quantitative approaches, understanding ecosystems, user behaviors & long-term product trends, and leading data-driven projects from definition to execution [including defining metrics, experiment, design, communicating actionable insights]
Preferred Qualifications
Master's or Ph.D. Degree in a quantitative field
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מודים לך שלקחת חלק בשיפור התוכן שלנו :)
2 ימים
Google Israel
Location: Tel Aviv-Yafo
Job Type: Full Time
In this role, you will be responsible for applying best data science practices to solve our ads customers problems in marketing. You will be passionate about bringing the best of Googles Machine Learning (ML) capabilities to build innovative solutions that address our customer's problem-space. You will be responsible for executing on gTechs strategy and goal to deliver applied data science to Google's largest ads customers.
The Business Operations and Strategy team at Google plays a critical role in defining and driving strategic, operational and organizational improvements across the company. Also known as "BizOps", the group operates like an internal consulting group working on a range of critical projects and issues. BizOps creates strategies for promoting growth of our products like YouTube, Chrome and Mobile. They handle issues around partner development, strategy work in emerging markets such as Africa and India, as well as pricing strategies across our B2B and consumer products. The BizOps team is at the forefront of Google's fast-moving strategic priorities, addressing operational challenges and enabling innovation.
Responsibilities
Lead data science aspects of client engagements in the area of marketing effectiveness and marketing portfolio management with Machine Learning and statistics.
Collaborate with customers to unpack their problems and identify the best statistical techniques that can solve the problem; own the development of a modeling framework.
Engage important stakeholders to assess data and model readiness and be able to scale a proof-of-concept to a larger solution, collaborate with Product/Engineering teams to increase and optimize capabilities of our data scientist (DS) team, employing methods which create opportunities for scale, proactively helping to drive innovation.
Work with customer and internal teams to translate data and model results into tactical and insights that are actionable for decision.
Develop comprehensive understanding of Google data structures, and metrics, advocating for product changes where needed.
Requirements:
Minimum qualifications:
Master's degree in a quantitative discipline such as Statistics, Engineering, Sciences, or equivalent practical experience.
4 years of experience using analytics to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis, or a relevant PhD degree.
Experience in Machine Learning and Statistics.

Preferred qualifications:
Experience delivering insights from ML to customers (e.g., problem scoping/definition, modeling, people-management).
Experience using or deploying digital analytics and measurement solutions.
Experience in retail, financial services/retail banking, insurance, telecommunications, automotive and CPG.
Experience in Computer Vision and Natural Language Processing (NLP) in the context of marketing analytics and the ability to bring generative AI technologies to customer problems in marketing.
Experience leveraging data insights into storytelling for business stakeholders.
Understanding of the statistical algorithms typically used in Marketing Analytics.
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מודים לך שלקחת חלק בשיפור התוכן שלנו :)
2 ימים
Google Israel
Location: Tel Aviv-Yafo
Job Type: Full Time
Google's software engineers develop the next-generation technologies that change how billions of users connect, explore, and interact with information and one another. Our products need to handle information at massive scale, and extend well beyond web search. We're looking for engineers who bring fresh ideas from all areas, including information retrieval, distributed computing, large-scale system design, networking and data storage, security, artificial intelligence, natural language processing, UI design and mobile; the list goes on and is growing every day. As a software engineer, you will work on a specific project critical to Googles needs with opportunities to switch teams and projects as you and our fast-paced business grow and evolve. We need our engineers to be versatile, display leadership qualities and be enthusiastic to take on new problems across the full-stack as we continue to push technology forward.

Search Console is the main channel to site owners to integrate with Google Search Engine. We provide tools that help the web ecosystem to monitor their search performance, and track their content availability on Google surfaces. We improve Google's search quality and assist websites to succeed on the web.

The Search Console team is responsible for the pipelines that process the search raw data (search session logs, indexing data, etc.). We also run user management, site ownership verifications (which is used by other teams in Google), and other BE tasks.
In Google Search, we're reimagining what it means to search for information any way and anywhere. To do that, we need to solve complex engineering challenges and expand our infrastructure, while maintaining a universally accessible and useful experience that people around the world rely on. In joining the Search team, you'll have an opportunity to make an impact on billions of people globally.

Responsibilities
Write product or system development code. Participate in, or lead design reviews with peers and stakeholders to decide amongst available technologies.
Review code developed by other developers and provide feedback to ensure best practices (e.g., style guidelines, checking code in, accuracy, testability, and efficiency).
Contribute to existing documentation or educational content and adapt content based on product/program updates and user feedback.
Triage product or system issues and debug/track/resolve by analyzing the sources of issues and the impact on hardware, network, or service operations and quality.
Develop scalable services and pipelines serving both internal and external users. Manage many services and pipelines, work on very large data, and oversee monitoring and dashboards.
Requirements:
Minimum qualifications:
Bachelors degree or equivalent practical experience.
1 year of experience with software development in one or more programming languages (e.g., Python, C, C++, Java, JavaScript).
1 year of experience with data structures or algorithms.

Preferred qualifications:
Master's degree in Computer Science or a related technical field.
Experience with SQL and Flume.
Proficiency with C++.
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מודים לך שלקחת חלק בשיפור התוכן שלנו :)
לפני 1 שעות
Meta
Location: Tel Aviv-Yafo
Job Type: Full Time
Meta is seeking talented engineers to join our teams in building cutting-edge products that connect billions of people around the world. As a member of our team, you will have the opportunity to work on complex technical problems, build new features, and improve existing products across various platforms, including mobile devices and web applications. Our teams are constantly pushing the boundaries of user experience, and we're looking for passionate individuals who can help us advance the way people connect globally. If you're interested in joining a world-class team of engineers and researchers to work on exciting projects that have significant impact, we encourage you to apply.
Software Engineer, Machine Learning Responsibilities
Collaborate with cross-functional teams (product, design, operations, infrastructure) to build innovative application experiences
Implement custom user interfaces using latest programming techniques and technologies
Analyze and optimize code for quality, efficiency, and performance, and provide feedback to peers during code reviews
Set direction and goals for teams, lead major initiatives, provide technical guidance and mentorship to peers, and help onboard new team members
Architect efficient and scalable systems that drive complex applications
Identify and resolve performance and scalability issues, and drive large efforts to reduce technical debt
Work on a variety of coding languages and technologies
Establish ownership of components, features, or systems with expert end-to-end understanding
Requirements:
Minimum Qualifications
Programming experience in a relevant language
Bachelor's degree in Computer Science, Computer Engineering, relevant technical field, or equivalent practical experience
Demonstrated experience driving change within an organization and leading complex technical projects
Experience utilizing data and analysis to explain technical problems and provide detailed feedback and solutions
Preferred Qualifications
Masters degree or PhD in Computer Science or a related technical field
Experience with frameworks like TensorFlow, PyTorch, or Scikit-learn
Knowledge of NLP techniques, including text preprocessing, tokenization, and sentiment analysis
Understanding of information retrieval concepts, such as indexing, querying, and ranking
Demonstrated experience with data structures and algorithms, including graph theory and optimization techniques
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2 ימים
Google Israel
Location: Tel Aviv-Yafo
Job Type: Full Time
Google's software engineers develop the next-generation technologies that change how billions of users connect, explore, and interact with information and one another. Our products need to handle information at massive scale, and extend well beyond web search. We're looking for engineers who bring fresh ideas from all areas, including information retrieval, distributed computing, large-scale system design, networking and data storage, security, artificial intelligence, natural language processing, UI design and mobile; the list goes on and is growing every day. As a software engineer, you will work on a specific project critical to Googles needs with opportunities to switch teams and projects as you and our fast-paced business grow and evolve. We need our engineers to be versatile, display leadership qualities and be enthusiastic to take on new problems across the full-stack as we continue to push technology forward.

With your technical expertise, you will manage project priorities, deadlines, and deliverables. You will design, develop, test, deploy, maintain, and enhance software solutions.

In Google Search, we're reimagining what it means to search for information any way and anywhere. To do that, we need to solve complex engineering challenges and expand our infrastructure, while maintaining a universally accessible and useful experience that people around the world rely on. In joining the Search team, you'll have an opportunity to make an impact on billions of people globally.

Responsibilities
Build a web UI adhering to the latest standards such as accessibility, internationalization, UX design and usability.
Work closely with other teams or products at Google such as Application Modernization Platform (AMP), Chrome and Safe-Search, connecting our users with different search teams' data and controls.
Develop the Search Console product (Web App) based on the latest Google infrastructure.
Requirements:
Minimum qualifications:
Bachelors degree or equivalent practical experience.
1 year of experience with software development in one or more programming languages (e.g., Python, C, C++, Java, JavaScript).
1 year of experience with data structures or algorithms.

Preferred qualifications:
Master's degree in Computer Science or related technical field.
1 year of front-end development experience.
Experience developing accessible technologies.
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דיווח על תוכן לא הולם או מפלה
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2 ימים
Google Israel
Location: Tel Aviv-Yafo
Job Type: Full Time
Google's software engineers develop the next-generation technologies that change how billions of users connect, explore, and interact with information and one another. Our products need to handle information at massive scale, and extend well beyond web search. We're looking for engineers who bring fresh ideas from all areas, including information retrieval, distributed computing, large-scale system design, networking and data storage, security, artificial intelligence, natural language processing, UI design and mobile; the list goes on and is growing every day. As a software engineer, you will work on a specific project critical to Googles needs with opportunities to switch teams and projects as you and our fast-paced business grow and evolve. We need our engineers to be versatile, display leadership qualities and be enthusiastic to take on new problems across the full-stack as we continue to push technology forward.

With your technical expertise you will manage project priorities, deadlines, and deliverables. You will design, develop, test, deploy, maintain, and enhance software solutions.

Google Cloud accelerates every organizations ability to digitally transform its business and industry. We deliver enterprise-grade solutions that leverage Googles cutting-edge technology, and tools that help developers build more sustainably. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.
Responsibilities
Write product or system development code.
Design, develop, test new features, as well as maintaining and improvement of our product.
Collaborate with other teammates and across job functions (e.g., PM, UX) as well as working closely with different teams developing other migration center components and services.
Manage full development cycle including testing, qualifications and Continuous Integration and Continuous Deployment (CI/CD) flows.
Requirements:
Minimum qualifications:
Bachelors degree or equivalent practical experience.
1 year of experience with software development in one or more programming languages (e.g., Python, C, C++, Java, JavaScript).
1 year of experience with data structures or algorithms.

Preferred qualifications:
Master's degree in Computer Science or related technical field.
1 year of experience with one or more general purpose programming languages: Go, Java, C/C++, C#, Python.
Experience developing accessible technologies.
Experience working with distributed and parallel systems, large software systems.
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4 ימים
SimilarWeb
Location: Tel Aviv-Yafo
Job Type: Full Time
At Similarweb, we are revolutionizing the way businesses interact with the digital world by revealing to them everything that happens online.

Our unique data and solutions empower over 4,300 customers globally, including industry giants like Google, eBay, and Adidas, to make game-changing decisions that drive their digital strategies.

In 2021, we went public on the New York Stock Exchange, and we continue to reach new heights! Come work alongside Similarwebbers across the globe who are bright, curious, practical and good people.



We are looking for a Data Engineer to join our team and help advance our Apps solution. Our product is designed to provide detailed and accurate insights into Apps Analytics, such as traffic estimation, revenue analysis, and app characterization. The role involves constructing and maintaining scalable data pipelines, developing and integrating machine learning models, and ensuring data integrity and efficiency. You will work closely with a diverse team of scientists, engineers, analysts, and collaborate with business and product stakeholders.



Key Responsibilities:

Develop and implement complex, innovative big data ML algorithms for new features, working in collaboration with data scientists and analysts.
Optimize and maintain end-to-end data pipelines using big data technologies to ensure efficiency and performance.
Monitor data pipelines to ensure data integrity and promptly troubleshoot any issues that arise.
Requirements:
Bachelor's degree in Computer Science or equivalent practical experience.
At least 3 years of experience in data engineering or related roles.
Experience with big data Machine Learning - a must!.
Proficiency in Python- must. Scala is a plus.
Experience with Big Data technologies including Spark, EMR and Airflow.
Experience with containerization/orchestration platforms such as Docker and Kubernetes.
Familiarity with distributed computing on the cloud (such as AWS or GCP).
Strong problem-solving skills and ability to learn new technologies quickly.
Being goal-driven and efficient.
Excellent communication skills and ability to work independently and in a team.
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2 ימים
Google Israel
Location: Tel Aviv-Yafo
Job Type: Full Time
Google's software engineers develop the next-generation technologies that change how billions of users connect, explore, and interact with information and one another. Our products need to handle information at massive scale, and extend well beyond web search. We're looking for engineers who bring fresh ideas from all areas, including information retrieval, distributed computing, large-scale system design, networking and data storage, security, artificial intelligence, natural language processing, UI design and mobile; the list goes on and is growing every day. As a software engineer, you will work on a specific project critical to Googles needs with opportunities to switch teams and projects as you and our fast-paced business grow and evolve. We need our engineers to be versatile, display leadership qualities and be enthusiastic to take on new problems across the full-stack as we continue to push technology forward.

Filestore provides a fully managed Network File System (NFS) service for Enterprise Cloud users who need file storage to replace their on-premise hardware when they move to the Cloud. This is a huge addressable market, with a window of opportunity to attract enterprises shifting to the cloud.

Our team's goal is to deliver Filestore's Control Plane for the most advanced scalable cloud file system aimed to serve hundreds of petabytes of customer data.

Google Cloud accelerates every organizations ability to digitally transform its business and industry. We deliver enterprise-grade solutions that leverage Googles cutting-edge technology, and tools that help developers build more sustainably. Customers in more than 200 countries and territories turn to Google Cloud as their trusted partner to enable growth and solve their most critical business problems.
Responsibilities
Build scalable, reliable, and high-quality features that enrich Filestore's offering to customers.
Plan, code, test, integrate, coordinate, lead, communicate, and launch key deliverables.
Conduct code reviews, and collaborate with colleagues inside and outside the team to help make things happen together.
Foster and nourish best practices for engineering excellence.
Initiate and identify areas for product improvement and work with stakeholders to get them staffed.
Requirements:
Minimum qualifications:
Bachelors degree or equivalent practical experience.
1 year of experience with software development in one or more programming languages (e.g., Python, C, C++, Java, JavaScript).
1 year of experience with data structures or algorithms.
Experience with cloud.

Preferred qualifications:
Experience with storage.
Ability to own challenges and find solutions with a user-first approach.
Excellent collaboration and communication skills.
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4 ימים
SimilarWeb
Location: Tel Aviv-Yafo
Job Type: Full Time
Similarweb is the leading digital intelligence platform used by over 3500 global customers. Our wide range of solutions power the digital strategies of companies like Google, eBay, and Adidas.

We help our customers succeed in todays digital world by giving them access to data-driven insights, competitive benchmarks, strategic analysis, and more.

In 2021, we went public on the New York Stock Exchange, and we havent stopped growing since!

Were looking for a Data Scientist to join our Data Labs department, which specializes in professional services for our super premium customers.

This role will report to our Datalabs Team Manager in the, R&D.


Why is this role so important at Similarweb?

Similarweb is a data-focused company, and our unique AI and machine learning capabilities are the center of our business.

As part of this role, you will create data models that help analyze the petabytes of data we receive from various sources, and research and develop new features and capabilities for our product solutions

As a data scientist in the Datalabs team, you will work on the very core of the company. Part of your role will be to turn raw data into usable metrics and develop new models and statistical algorithms to support out-of-the box requests from customers who want custom digital insights. The Datalabs departments customer centric and business-oriented nature also means you will be supporting a team of data analysts and consultants who interact directly with customers. Together with them, you will translate the voice of these customers into best-in-class digital insights.

So, what will you be doing all day?

Your role as part of the R&D department, and as part of the Datalabs team means your daily responsibilities may include:

Working on versatile use cases within a dynamic, fast paced production environment
Strategic thinking and problem solving, with a strong business sense
Analyzing data from various sources, and turning it into usable input
Understanding various use cases from different customers, and creating models that can translate these cases into meaningful insights
Initiating newly defined tasks from exploration to proof of concept
Owning the finalization of defined tasks (from POC to deployment in production)
Collaborating with data engineers to make sure we reach the desired production results
Owning the ongoing validation process for existing metrics
Collaborating and brainstorming best practices with other teams within the R&D department
Deploying machine-learning models into production for an ongoing use
Requirements:
This is the perfect job for someone who:

Holds a B.Sc. in Computer Science/Mathematics/Physics or any other relevant field - Required
Has 3+ years of experience with statistical and machine learning tools - Python, R, etc.
Strong communicative and verbal abilities to lead and guide customers through the logic of custom-built models
Has previous experience developing machine learning/ image processing/NLP or similar algorithms
Demonstrated experience utilizing probability theory and statistics
Familiarity with SQL
Experience with Big Data tools and cloud infrastructure; PySpark, AWS (big advantage)
Strong analytical skills; experience analyzing and processing tabular data, and extracting insights (big advantage)
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