We are looking for a Senior Marketing Automation Specialist to join our Global Marketing Operations & Automation Team.

We are looking for a person with a in-depth knowledge of Marketo, who will be responsible for driving the success of our email marketing campaigns, landing page development, and automated nurture journeys. This role requires a strategic thinker who is also hands-on, with a keen understanding of marketing automation best practices and technologies.

Key Responsibilities
Build and execute email/webinar/paid media marketing campaigns using dynamic content, A/B testing, tokens etc
Build and test landing pages & forms
Develop and implement automated nurture campaigns to guide leads through the sales funnel
Oversee & manage the list segmentations for targeted SASE marketing efforts
Work cross-functionally with corporate marketing with corporate marketing, demand generation, customer success, business operations, and other teams of organization to discuss email execution goals, timelines, and success metrics to deliver best-in-class end user, customer, and partner email experience

We are looking for aSenior Marketing Operations Technology Specialist to join our global Marketing Operations & Automation team at Check Point.

We are looking for a person who has a passion forbuilding scalable systems, creating order from chaos, by building frameworks, processes and automations in Marketo & SFDC that will allow marketing to scale efficiently and intelligently and pass correctly all the incoming data.

Key Responsibilities
Marketo Governance & Documentation
Data Management that includes and not imited to: data sync between Marketo & SFDC, database health, enrichment, and normalization processes.
Oversee end-to-end lead lificycle management including lead capture, scoring & assignment.
Monitor the email deliverability rates & IP reputation
Ensure compliance with global email marketing & data privacy regulations.
Work very closely with MIS team (Management Information Systems)