A master storyteller with an aptitude to take very technical concepts and apply them to simple to digest use cases. The head of product marketing will lead a team of product and technical marketers for the cloud native application protection product line in the development of go to market plans, campaign strategies, and content. Working closely with stakeholders across product, engineering, sales, and corporate marketing functions, this persons focus is to bring to market product stories and use cases that can be packaged into lively campaigns, assets, and thought leadership that ultimately drive demand for the CloudGuard solution and increase sales. This person is a subject matter expert in cloud security and have exemplary leadership skills to inspire their team.
Key Responsibilities
Lead the team and take a pragmatic marketing approach in the end-to-end ownership of new products/solutions market launch (concept, theme, value proposition development, rollout, adoption)
Partner with program marketing and corporate teams in defining a holistic demand generation rollout plan marketing activity mix and campaign readiness
Develop thought leadership (work with external research firms to conduct surveys and other research and obtain key data points and factoids that can help promote our solutions)
Working with team build sales tools, collateral, and interactive content which clearly articulate the value prop, messaging, positioning
Collaboration with Product Management and engineering on product strategy, product roadmap and product go to market
Close collaboration with Sales and Pre-Sales teams on marketing launch plans and driving marketing activities to the field
Requirements: 10+ years in Marketing, Strategy, Sales, Business roles, or product management
Product marketing experience in the Cloud Security domain
Exhibit attention to detail and high level of organization skills with the ability to deliver content, product launches, and campaigns in a timely manner.
Innovator who is proactive, thoughtful and resourceful with a willingness to tackle whatever task is necessary.
Team player mentality with strong consideration for impact on team members.
Collaborate and communicate clearly and effectively with stakeholders and collaborators given the complexities of global large-scale projects, ensuring that operational plans, deliverables and issues and risks are properly addressed.
Strategic thinking ability to transform technology into clear business proposition
Self-starter, team player and able to work in a fast-paced environment
Creative and influencing ability to create succinct, relevant, innovative and clear ways of communicating
Ability to navigate and build relationships with a global network of stakeholders and flourish in a matrix environment and influence peers and indirect reports
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