Were looking for a Senior Global Marketing Manager to join our team and oversee the marketing strategy and deliver campaigns for the Marketing personas.
This role will report to the Director of Global Marketing.
Why is this role so important at Similarweb?
This role will play a critical part in driving the growth of our marketing Solution, ensuring that we are reaching the target audience effectively, generating leads and creating a pipeline.
We are looking for a Senior Marketing Manager to oversee the full strategy for the marketing personas and plan global marketing programs to drive awareness and create pipeline from this audience.
So, what will you be doing all day?
Your role as part of the Global Marketing team means your daily responsibilities may include:
Develop and implement short and long-term marketing strategies in order to increase brand awareness, lead generation, and pipeline creation.
Design and deliver highly effective campaigns to support - Product releases, business needs or conversion optimization.
Partnering with the field marketing programs to execute the marketing campaigns in the region.
Measure and analyze the effectiveness of marketing campaigns and adjust strategies accordingly to business needs and results
Work closely with the product marketing, content and design teams to create compelling collateral for our offering
Requirements: At least 5 years experience in a marketing role in a SaaS B2B company
Strategic thinker with the ability to build and execute a full marketing plan
Effective organizational skills with an ability to manage multiple projects in a fast-paced environment
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
Up-to-date with the latest trends and best practices in digital marketing and measurement
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