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We are looking for a data-driven SEO & AI Optimization Manager to join our Demand Generation Team. This is a unique opportunity for someone passionate about Growth Marketing, SEO, and the future of content discoverability through AI engines.

In this role, you will own and evolve our end-to-end SEO strategy, while also leading initiatives to optimize our content for AI-powered discovery platforms. Youll collaborate with internal stakeholders and external vendors, working across content, web, and analytics to drive scalable organic growth.

Key Responsibilities
Drive the SEO strategy including technical SEO, content optimization, off-page SEO, and link-buildingwhile aligning with demand generation goals.
Develop and execute an AI Engine Optimization strategy to improve our content visibility and performance across AI-powered interfaces (e.g., Google SGE, ChatGPT, Perplexity, Claude).
Lead and manage large-scale SEO projects and daily operations across multiple teams and platforms.
Optimize new and existing content based on SEO and AI-driven data, ensuring it is structured for both traditional search engines and AI summarization models.
Work closely with editors, copywriters, web developers, and external SEO vendors.
Identify high-potential content opportunities using keyword research, entity analysis, and competitive insights.
Analyze and report on website and content performance using tools like Google Analytics, Search Console, and third-party AI visibility tools.
Stay on the cutting edge of SEO and AI content trends, regularly testing and implementing innovative tactics.
Serve as the internal subject matter expert on both SEO and AI discoverability, educating stakeholders and advocating for best practices.

We are looking for aSenior Marketing Operations Technology Specialist to join our global Marketing Operations & Automation team at Check Point.

We are looking for a person who has a passion forbuilding scalable systems, creating order from chaos, by building frameworks, processes and automations in Marketo & SFDC that will allow marketing to scale efficiently and intelligently and pass correctly all the incoming data.

Key Responsibilities
Marketo Governance & Documentation
Data Management that includes and not imited to: data sync between Marketo & SFDC, database health, enrichment, and normalization processes.
Oversee end-to-end lead lificycle management including lead capture, scoring & assignment.
Monitor the email deliverability rates & IP reputation
Ensure compliance with global email marketing & data privacy regulations.
Work very closely with MIS team (Management Information Systems)