דרושים » אינטרנט ודיגיטל » Social Media Specialist - לסוכנות ביטוח גדולה בתל אביב - משרה מלאה מהמשרד

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We are seeking an experienced CRO Manager to lead our conversion optimization strategy across all digital assets, including websites, landing pages, funnels, and marketing campaigns.
The ideal candidate will own the A/B testing roadmap, drive data -driven insights, and collaborate with cross-functional teams to ensure every touchpoint maximizes conversions and improves User Experience.

Key Responsibilities:
Strategy & Planning Lead and execute the companys CRO strategy across digital channels, set KPIs, and develop testing roadmaps to drive growth.
Research & Analysis Conduct qualitative and quantitative research (user behavior, heatmaps, surveys, funnel analysis) to identify friction points and benchmark against competitors.
Testing & Execution Plan and run A/B and multivariate tests, collaborate with cross-functional teams, and ensure experiments are statistically valid

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The Social media Manager will be responsible for managing the organization's digital presence, creating authentic content, and telling the story of the Israeli experience across platforms. The role involves on-site content creation, editing, and ongoing social media management.

Job Responsibilities:
Develop and manage the content plan and monthly schedule across social media platforms: instagram, TikTok, facebook, LinkedIn
Produce and edit visual and storytelling content still images, videos, and writing, following the brand's voice
Regular travel across the country for on-site content shooting in groups and events (including occasional overnight stays)
Collaborate with participants, alumni, and teams to create authentic and impactful content
Measure, analyze, and improve content performance based on data and engagement metrics
Manage responses, shares, and daily engagement on pages