We are looking for a Senior Marketing Automation Specialist to join our Global Marketing Operations & Automation Team.
We are looking for a person with a in-depth knowledge of Marketo, who will be responsible for driving the success of our email marketing campaigns, landing page development, and automated nurture journeys. This role requires a strategic thinker who is also hands-on, with a keen understanding of marketing automation best practices and technologies.
Key Responsibilities
Build and execute email/webinar/paid media marketing campaigns using dynamic content, A/B testing, tokens etc
Build and test landing pages & forms
Develop and implement automated nurture campaigns to guide leads through the sales funnel
Oversee & manage the list segmentations for targeted SASE marketing efforts
Work cross-functionally with corporate marketing with corporate marketing, demand generation, customer success, business operations, and other teams of organization to discuss email execution goals, timelines, and success metrics to deliver best-in-class end user, customer, and partner email experience
Requirements: 3 - 5 years of experience in marketing automation, with a focus on email marketing, landing page development, and nurture journeys.
Proficiency in Marketo is a must
Strong understanding of email marketing best practices, A/B testing, and analytics
Excellent project management and organizational skills.
It would be great if you also have:
Background in Salesforce
Team player spirit
Believe in learning new things every day
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