We are looking for a highly experienced data-driven PPC Manager to join our demand generation team and be responsible for managing paid media campaigns / media partner activities across our product portfolio.
Key Responsibilities
Develop performance and grow our wide portfolio of media channels, affiliates and content syndication partners.
Seek and develop new business opportunities with cutting edge media platforms/vendors.
Create, test and optimize campaigns on different platforms (Google, Facebook, LinkedIn, Taboola, Outbrain, Review websites, etc.).
Build and execute the growth strategy for managed channels.
Manage and monitor marketing budgets within an ROI-driven marketing strategy and run data-driven experiments and A/B tests to optimize our activity.
Collect and analyze campaign data to identify optimization steps for future campaigns and new opportunities.
Work closely with the Marketing Automation, SDR, BDR, Design, Marketing ops, BA, Product and Content teams to constantly improve performance and marketing materials.
Negotiate and evaluate content syndication and media buying opportunities.
Requirements: 4+ years of experience managing paid campaigns in large scales (over $100K a month), on either: Google Ads / Facebook / LinkedIn / Taboola / Outbrain / Etc. - A must.
2+ years of experience in SaaS, B2B Company (cybersecurity - a huge advantage).
BA/B.Sc. in Statistics / Math / Engineering / Economy or other quantitative fields - A must.
Experienced in working with marketing and analytics tools such as: Salesforce, Marketo, Google Analytics, GTM, Looker, PowerBI, etc.
Outstanding Excel & data analysis skills (pivot tables, VLOOKUP, etc.).
Highly proficient in spoken and written English - a must
Ability to work in a fast-paced environment.
High level of analytical and problem-solving skills with strong attention to details.
Self-learner, multi-tasking, able to work independently, initiative, highly organized, "can-do" approach.
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