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As a Product Growth Analyst at Meta, you will help grow products used by billions of people and businesses all over the world across our apps including Facebook, Instagram, WhatsApp and Oculus. The Product Growth Analyst role is embedded within product teams and drives impact end-to-end through the product development life cycle. The role requires using a mix of skills including analysis, creative product ideation, and cross-functional collaboration. Success in the role is tied directly to product goals and the team rewards results-based performance.

The Growth practice was started right here at Meta, putting you at the forefront of the industry with great opportunity to learn about growth from experts. It is a lean and highly regarded team with a strong and close-knit culture and emphasis on regular sharing of successful strategies, tactics and insights across products. Our team values are to own the outcome, focus on driving sustainable impact, and put team success first. There is great opportunity to be a leader and influence the direction of high-visibility and high-impact initiatives, and to see your work come to life in some of the most widely used apps in the world.

Meta is an equal opportunity employer that provides competitive benefits. Our benefits include generous paid time off, retirement investment plans with employer matching, holistic wellness program including physical and mental health and internal community and mentorship groups.
Product Growth Analyst Responsibilities
Drive long-term growth of Meta Inc products through a combination of data analysis, product ideation, and experimentation to optimize product experiences
Use data to understand trends in user behavior and product usage to influence strategy
Identify opportunities to drive growth and prioritize them to maximize long term growth
Execute on projects by working closely with engineering, product management, data science and other members of product teams to land impact on product goals. Lead experimentation from designing tests to analyzing results in order to make launch decisions

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Position Summary

Key Responsibilities:

Leverage multiple massive and complex data sets to identify patterns, trends, opportunities and threats to the product.

Use advanced analytics, data mining, BI and statistical tools, along with critical and strategic thinking to execute top-notch analyses to drive the product growth.

Translate AB Tests, business and strategic questions into structured analysis method and accordingly plan and execute the most suitable approach, technique, solution and lead to actionable recommendations that will optimize the game performance.

Consistently monitor the product KPIs to ensure its health and drive the product focus.

Work closely with the Product, Monetization and Economy departments and deliver valuable analytics outputs to support decision making.

Plan, develop and maintain reports for different needs and departments, including senior management.

Own and lead multiple projects simultaneously in a dynamic and results-oriented environment.