Our fintech company is seeking a Product Marketing Manager.
Focus on customer acquisition,marketing campaigns, websites and landing pages creation.
Engagement, and revenue growth. Collaborate cross-functionally with clients and stakeholders to plan go-to-market initiatives, shape compelling messaging, and develop strategic campaigns.
Key Responsibilities:
Craft campaigns utilizing online/offline channels to drive acquisition, engagement, retention alongside the marketing team.
Lead and manage websites, brands and LPs creations
Conduct market analysis to identify trends, opportunities, and guide product positioning
Define customer personas and segmentation strategies
Develop product messaging and value propositions along the buyer's journey
Collaborate with marketing, and product teams to align on goals
Gather feedback to optimize the acquisition funnel.
Requirements: 2+ years as a B2C Product Marketing Manager. (SaaS experience preferred).
Experience in creating and managing websites, brands and campaigns.
Proven track record in optimizing B2C sales funnels for customer acquisition and revenue growth in the fintech industry.
Experience in product messaging, marketing campaigns, and go-to-market execution
Knowledge of the financial/online trading world is an advantage.
Skilled at multitasking and time management
Bachelor's in Marketing, Business, or related field
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