We are looking for a highly experienced data-driven PPC Campaign Manager to join our demand generation team and be an end-to-end responsible for managing paid media campaigns / media partner activities across our product portfolio.
Key Responsibilities
Develop performance and grow our broad portfolio of top-performing media channels (6Sense, Content Syndication, Product Reviews vendors - G2, Capterra, PeerSpot, Reddit, etc.)
Identify, explore, and cultivate new business opportunities with innovative media platforms and vendors.
Create, test, and optimize campaigns on different platforms to scale the lead generation activity.
Build and execute the growth strategy for managed channels.
Manage and monitor marketing budgets within an ROI-driven marketing strategy and run data-driven experiments and A/B tests to optimize our activity.
Collect and analyze campaign data to identify optimization steps for future campaigns and new opportunities.
Work closely with the Marketing Automation, SDR, BDR, Design, Marketing ops, BA, Product, and Content teams to constantly improve performance and marketing materials.
Negotiate and evaluate content syndication and media buying opportunities.
Requirements: 4+ years of experience managing paid campaigns on a large scale (over $100K a month), on either Google Ads / Facebook / LinkedIn / Taboola / Reddit / 6Sense, Etc. - A must.
2+ years of experience in SaaS, B2B Company (cybersecurity - a huge advantage).
Experience in media partnerships management - An advantage.
BA/B.Sc. in Statistics / Math / Engineering / Economy or other quantitative fields - A must.
Complete understanding of the B2B marketing funnel for lead generation activities.
Experienced in working with marketing and analytics tools such as Salesforce, Marketo, Google Analytics, GTM, Looker, Power BI, etc.
Outstanding Excel & data analysis skills (pivot tables, VLOOKUP, etc.).
Highly proficient in spoken and written English - a must
Ability to work in a fast-paced environment.
High level of analytical and problem-solving skills with strong attention to detail.
Self-learner, multi-tasking, able to work independently, initiative, highly organized, "can-do" approach.
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