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Were looking for a Senior Global Marketing Manager to join our team and oversee the marketing strategy and deliver campaigns for the Marketing personas.

This role will report to the Director of Global Marketing.

Why is this role so important at Similarweb?

This role will play a critical part in driving the growth of our marketing Solution, ensuring that we are reaching the target audience effectively, generating leads and creating a pipeline.

We are looking for a Senior Marketing Manager to oversee the full strategy for the marketing personas and plan global marketing programs to drive awareness and create pipeline from this audience.

So, what will you be doing all day?

Your role as part of the Global Marketing team means your daily responsibilities may include:

Develop and implement short and long-term marketing strategies in order to increase brand awareness, lead generation, and pipeline creation.
Design and deliver highly effective campaigns to support - Product releases, business needs or conversion optimization.
Partnering with the field marketing programs to execute the marketing campaigns in the region.
Measure and analyze the effectiveness of marketing campaigns and adjust strategies accordingly to business needs and results
Work closely with the product marketing, content and design teams to create compelling collateral for our offering

We are looking for a Director of User Acquisition to join us in our Givatayim, Israel location.

Were looking for an experienced professional to build and execute our customers multi-channel acquisition, driving purchase behavior through the use of all available digital techniques, emerging platforms and technologies.

Responsibilities:

Design, define and build the entire user acquisition strategy across regions, products, platforms and audiences.
Hire, manage and train professionals to manage all paid channels- PPC, Affiliates and Media Buying
Optimize acquisition and remarketing channels ROI to increase demand and engage with potential prospects.
Coordinate and execute go-to-market plans partnering closely with other marketing functions
Constantly test designs, offers, content and user experience to drive conversions.
Work closely with Data Science & BI teams to improve and evolve measurement, conversion infrastructure and data management platforms to gain deeper insights into the entire customers lifecycle.
Conduct research on new and emerging digital platforms, techniques and partnerships. Develop a strong partnership strategy and partnership yearly calendar.
Develop affiliate program strategy and define KPIs. Perform new affiliate acquisition through research, referrals, networking, cold calling, data feeds and emails.